Viagra Struggles To Keep It Up (Sales that is….)

We may not have cured cancer or AIDS, but at least we have a pill to keep old men hard forever.

With the market for pills solving erectile dysfunction set to pass $5 billion this year, smaller drug companies are set to go generic, with their own versions of some of the more popular name brand drugs like Viagra, Levitra, or Cialis.

What does that leave struggling mom and pop conglomerates like Pfizer to do? Market, market, market.

Each of the big three have taken their own steps to fight against generic brands, namely by introducing their drugs to your bloodstream in different ways and for different reasons.

Our personal favorite:

The third drug for erectile dysfunction to reach the market, Cialis, now eight years old, is racing ahead of the others because of two ideas that have proven extremely popular: an everyday pill and a 36-hour “weekender.”

That “weekender” sounds like a good gimmick.

In another 30 or 40 years should any of us ever need such a thing, I think Cialis just won our not-so hard earned money.

“ ‘Gimmick’ is a strong word, but all of this is designed to create new brand identities,” Dr. Joseph P. Alukal, an assistant professor and director of reproductive health at the New York University School of Medicine, said. “A newer product, less expensive, and a new form of taking it — all that might convince more people to try it.”

Soooo…. a gimmick. Sounds right on this end.

As I’m sure you’re all wondering by now, “who are the guinea pigs?” Well you’ll be happy to know that it was foreigners. Dirty stinking foreigners.

Taking our hard earned guinea pig jobs.

The Mexican experiment with Viagra Jet will show whether the chewable form of the drug has promise in other countries, particularly developing markets, Susan O’Connor, Pfizer’s vice president of global commercial development, said in an interview. Studies showed most Mexican men who used Viagra ground it up to make it easier to swallow or in the belief it would start acting faster.

Damn foreigners and their crafty ideas.

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